Esencia de / Esencia de / Esencia de / Esencia de / Esencia de / Esencia de / Esencia de / Esencia de / Esencia de / Esencia de / Esencia de / Esencia de / Esencia de / Esencia de / Esencia de / Esencia de / Esencia de / Esencia de / Esencia de / Esencia de / Esencia de /
"Esencia de" is the abstract form of the everyday life, a solid genderless perfume. The smell of its fragrance brings us home at the same time it pays homage to the beauty of routine and it aims to escape from the pretentious imaginary of nowadays perfume business.
We developed the communication strategy for the campaign, the art direction of the shooting and also the product and packaging design, so it was a 360 degree project.The entire project was carried out with Ariadna Castro, Mariona Mora, Andrea Montero and Laura Vinyas.
Video teaser edition and photography by Junsauri.
Project nominated for the LAUS Awards and also for the Elisava Professional Awards 2020
Olé Ramé / Olé Ramé / Olé Ramé / Olé Ramé / Olé Ramé / Olé Ramé / Olé Ramé / Olé Ramé / Olé Ramé / Olé Ramé / Olé Ramé / Olé Ramé / Olé Ramé / Olé Ramé / Olé Ramé / Olé Ramé / Olé Ramé / Olé Ramé / Olé Ramé / Olé Ramé / Olé Ramé / Olé Ramé / Olé Ramé / Olé R
Art & Photography for the Spanish jewelry brand Olé Ramé.
This serie is a family of four sets of still photography where each one has different behavior expressed through their colors and props according to the earring in question.
I am happy to introduce you the Milka, Miró, Dalí and René peaces.
The creative concept was related with multiple daily objects we can find at home but arranged in a fun and visually attractive way, according to the brand's mood, as you can check here: Olé Ramé
Sponsored by / Sponsored by / Sponsored by / Sponsored by / Sponsored by / Sponsored by / Sponsored by / Sponsored by / Sponsored by / Sponsored by / Sponsored by / Sponsored by / Sponsored by / Sponsored by / Sponsored by / Sponsored by / Sponsored by /
"Sponsored by" is a rebranding project for Lois, a Spanish jeans brand which had its time of worldwide success in te seventies.
It is a project and not a campaign, since it lasts over time, constantly nourishing itself with content. This bet on the empowerment of the individual identity of those authentic and proud of themselves. Challenging and provoking those who believe that they do not fit in and repress them under the premises of social standards.
The objective of Sponsored by is to give full prominence to those people who make the world change, to those new rebels who break with everything to create something new.
That is why Lois's product does not take relevance in this space.
The physical peaces or actions for sponsoring each "new rebel" will have different forms to become true. Here you can see two of them. One is the production of a music album for "Curos", the band of the Borrell's brothers Rosa and Lluís, and then the other below is a graphic design and stylism editorial for the photographer and the stylist Mar and Ari.
Susmie's / Susmie's / Susmie's / Susmie's / Susmie's / Susmie's / Susmie's / Susmie's / Susmie's / Susmie's / Susmie's / Susmie's / Susmie's / Susmie's / Susmie's / Susmie's / Susmie's / Susmie's / Susmie's / Susmie's / Susmie's / Susmie's / Susmie's / Susmie's / Susmie's / Susm
Art & photography for Susmie's, an Spanish accessories brand runned by two young girls from Barcelona. They offer a colorful, chic and local produced product so we had a great connection with their values since the beginning.
The creative concept my partner Ariadna Castro and I worked in for the shooting was the non-usual way to use their scarfs and handbags.
The idea was to communicate freedom as a brand but also as a consumer to wear their accessories in a random way. We are free to chose how to act and how we dress so why not change the espected?
Me la sua / Ma la sua / Ma la sua / Me la sua / Me la sua / Me la sua / Me la sua / Me la sua / Me la sua / Me la sua / Me la sua / Me la sua / Me la sua / Me la sua / Me la sua / Me la sua / Me la sua / Me la sua / Me la sua / Me la sua / Me la sua / Me la sua / Me la sua / Me la sua
Art direction and still photography for the videoclip of the young singer Blaucubarsi. This piece is a claim and a criticism in relation to how women are seen by society.
With the art direction we wanted to bring out the intimidating character part of the singer but in a beautiful and visually harmonious way so we could counteract with this stereothypic message.
Blaucubarsi is from Barcelona and she mixes hip-hop with r&b genres between others.
Camera & Post-production by Joan Gil and Maria Cassú.
Erratic Words World Tour / Erratic Words World Tour / Erratic Words World Tour / Erratic Words World Tour / Erratic Words World Tour / Erratic Words World Tour / Erratic Words World Tour / Erratic Words World Tour / Erratic Words World Tour / Erratic Words World Tour / Erratic
Benjamin Clementine is a very special singer, songwriter and poet among others. He's characteristic for being so genuine and sensitive.
This project was called World Tour so we had to arrange one for this great artist. We arrived at the concept Irregular Refraction because of his multiple facets and disciplines but also for the alternative and non-current way of seeing the world he shows through his lyrics and melodies. And the name of the tour was Erratic words, making reference to the world of words he seems to live in.
Also we had to design the merchandising, the tickets, and a booklet we called Erratic dictionary in where appear some written reflections by the singer mixed with a refined accurated graphic design.
Video teaser of the tour recorded and edited by Junsauri.
Projecte Astrolabi / Projecte Astrolabi / Projecte Astrolabi / Projecte Astrolabi / Projecte Astrolabi / Projecte Astrolabi / Projecte Astrolabi / Projecte Astrolabi / Projecte Astrolabi / Projecte Astrolabi / Projecte Astrolabi / Projecte Astrolabi / Projecte Astrolabi / Projecte Astrolabi
Project for an experimental jazz-fusion album. Eight songs with titles and astral atmosphere. Space, dreams and temporality. It led to look for an exterior and ether stage (delicate, subtle, vaporous), and it was found near Vic, in the middle of pyramidal and fluted dunes.
The colors, do they have to correspond to reality? Not necessarily. If we talk about the non-earthly, we can also apply it to aesthetics. Also the geometric shapes, they kind of frame the chaos.
Photography, artistic direction and post-production by Junsauri.
Round graphics design by Jordi Farrés.
Music by Guillem Plana
Frecuencia Moritz / Frecuencia Moritz / Frecuencia Mortiz / Frecuencia Moritz / Frecuencia Moritz / Frecuencia Moritz / Frecuencia Mortiz / Frecuencia Moritz / Frecuencia Moritz / Frecuencia Moritz / Frecuencia Mortiz / Frecuencia Moritz / Frecuencia Moritz / Frecuencia Moritz
Radio Moritz is a content creation project audiovisual, which aims to activate its audiences through launching a platform that involves creating and content distribution in both digital and analog focused on the city of Barcelona and
We were asked to develop a "sub-brand" of Moritz based on creating a radio transmitter with its corresponding communication strategy On and Offline. Managing and designing its networks for online and creating an event and street publicity as advertising poster for offline.
Also we made a video teaser to introduce this new radio channel called "Frecuencia Moritz" in an analog form of workflow, which made sense with the message we wanted to explain to our young entrepreneur target.
Areola / Areola / Areola / Areola / Areola / Areola / Areola / Areola /Areola / Areola / Areola / Areola /Areola / Areola / Areola / Areola /Areola / Areola / Areola / Areola /Areola / Areola / Areola / Areola /Areola / Areola / Areola / Areola /Areola / Areola / Areola / Areola /Areola
Personal photographic project called "Areola". It stems from the concern to question the sexualization of the female body and its censorship in the networks.
Why is women's body constantly being questioned? why is he still being sexualized? Why networks provide us to have the freedom, the beauty of liking us and showing us the way we want?
It is accompanied by the creation of an aesthetic and poetic language. Within the aesthetic, a costume has been created specifically for the occasion, directly related to the main idea of the project.
Clothes that cover the body except for the genitals and breasts of the model, precisely to vindicate the idea of freedom as women to choose what, when and how we want to show ourselves.
Soon new project for Laura Brichs / Soon new project for Laura Brichs / Soon new project for Laura Brichs / Soon new project for Laura Brichs / Soon new project for Laura Brichs / Soon new project for Laura Brichs / Soon new project for Laura Brichs / Soon new project for